German online store that specializes in high-quality, sustainably sourced herbs
Kräuterkontor recently relaunched their ecommerce platform by upgrading from Shopware 5 to Shopware 6. This update modernizes their online shop, and although it involves costs, it presents a clear opportunity to enhance the overall customer experience.
The evolving nature of Kräuterkontor presented a unique set of UX hurdles
Search Dominance.
The majority of users rely on the search function to locate products rather than navigating through the site's menu. This highlights the importance of optimizing the search experience to ensure quick and accurate results.
Hidden Value Proposition.
Users struggle to grasp the core benefits and purpose of the product at a glance. Highlighting key advantages through prominent messaging and clear visuals is essential to capture interest and drive engagement.
Misaligned Interaction Patterns.
Users encounter a mismatch between design and functionality, where visually similar elements lead to vastly different outcomes, such as navigating to a category page, a PDP, or a blog post.
Limited Exploration Opportunities.
The design restricts users from discovering new content or features organically. Encouraging exploration through intuitive pathways, engaging prompts, and thoughtful layout choices can foster curiosity and enhance user engagement.
Transform Kräüterkontor from a basic e-commerce platform into a dynamic and engaging site that invites users to explore, and make easy purchase.
By combining data-driven insights with creative problem-solving, we craft solutions that elevate the user experience and align with business goals. Every decision is guided by the principle of designing for impact and solving problems.
Originally designed with simplicity in mind, Kräuterkontor's homepage faced challenges as the platform grew.
Difficulty exploring and locating specific products without the help of search.
Users experience inconsistency between design and functionality.
Low readability caused by inadequate formatting and suboptimal contrast ratio.
Necessary Aesthetic improvements and minor adjustments.
The homepage design offered limited exploration opportunities, making it harder for users to engage with products and discover the full range of offerings. By leveraging best practices in UX design, we crafted a dynamic, user-centered interface that invites exploration and elevates the browsing experience.
Improve visibility of the search feature.
Broaden product offerings to boost engagement and discovery.
Incorporate a USP banner to highlight unique selling points.
Reduce cognitive load with streamlined design and eliminate clutter.
A progress indicator for free shipping in the shopping cart motivates customers to add more items to save on shipping costs. It enhances transparency, boosts conversion rates, and reduces checkout abandonment, allowing customers to easily see how much more they need to spend to qualify for free shipping.
To address the challenges of the new shop platform migration, the New redesign focused on creating a more scalable, discoverable, and a user-friendly experience. This meant tackling the core issues head-on.
← This represent Clicks
Reducing clicks directly enhances engagement by lowering cognitive load.By simplifying interactions and streamlining tasks, users can achieve their goals faster and with less mental strain, making the experience more enjoyable.
Few thoughtful changes to the Product Detail page can significantly impact buyer behavior and decision-making. By enhancing the way information is presented, we can create a more engaging experience that not only captures attention but also guides customers toward making confident purchasing choices.
In this case study, I analyzed and enhanced the Buybox section, focusing on user experience optimization to improve engagement and conversion rates.
Added a scarcity element with a clear alert ("schnell verkauft - Nur noch 2 auf Lager") to create a sense of urgency, encouraging users to make faster purchasing decisions.
Added USPs creates a sense of trust and address user concerns directly within the buying flow, using micro-copy to promote product and brand reliability.
Adding payment options directly on the Product Detail Page creates transparency, boosts trust and makes users feel more secure while shopping. Displaying options like PayPal, Visa, Mastercard, and more reassures users that they have flexible and secure ways to complete their purchase.
The "In den Warenkorb" (Add to Cart) button was redesigned to be larger and more prominent, positioned more centrally, and easy to click
A progress indicator for free shipping in the shopping cart motivates customers to add more items to save on shipping costs. It enhances transparency, boosts conversion rates, and reduces checkout abandonment, allowing customers to easily see how much more they need to spend to qualify for free shipping.
We’ve streamlined every step of the checkout process to make it as smooth and intuitive as possible. With just a few thoughtful improvements, it’s designed to ensure users can complete their purchase with ease and confidence.
Embrace a culture of A/B testing to uncover insights and improve with confidence. When testing isn’t an option, consider other strategies such as comparing data sets, tracking KPI changes, or analyzing user behavior—every step brings you closer to smarter decisions.
Our streamlined, user-centered design process ensures that your project is efficient, scalable, and accessible to users of all levels. Let’s turn your vision into reality with intuitive, forward-thinking solutions.
